New Stone Ridge Creamery(R) tart frozen yogurts and Culinary Circle(TM) ice cream desserts will keep ice cream lovers screaming for more
MINNEAPOLIS--(BUSINESS WIRE)--Jul. 23, 2009--
SUPERVALU (NYSE: SVU) today announced the launch of an innovative new
collection of frozen treats, including four new Stone Ridge Creamery®
tart frozen yogurts and six new Culinary Circle™ ice cream desserts.
With National Ice Cream month in full swing, SUPERVALU’s treasure trove
of ice cream and tart frozen yogurt treats puts the grocery retailer at
the forefront of cool dessert offerings and innovation. The new frozen
treats are available nationwide at SUPERVALU’s family of stores,
including Acme®, Albertsons®, bigg’s®,
Cub Foods®, Farm Fresh®, Hornbacher’s®,
Jewel-Osco®, Shaw’s/Star Market™, Shop ‘n Save®
and Shoppers Food & Pharmacy®.
No matter the occasion, ice cream evokes enduring memories of summertime
and togetherness. With equal parts of cutting-edge innovation and
tradition, customers can rest assured that SUPERVALU has their next
get-together covered, and all at a price lower than comparable national
Stone Ridge Creamery Tart Frozen Yogurt
commitment to being the best place to shop, SUPERVALU is among the first
U.S. retailers to launch a line of fat-free tart frozen yogurts with
live, active cultures under its Stone Ridge Creamery brand. The four new
Stone Ridge Creamery tart frozen yogurts join the brand’s lineup of 40
classic ice cream and sherbet flavors.
Tart yogurt, which offers a more savory, tangier dessert or snack
option, originates from Korean-style tart frozen yogurt. Stone Ridge
Creamery tart frozen yogurt is currently available in a 32-oz. quart
size in four flavors — vanilla, peach, strawberry and pomegranate
blueberry — at a price of approximately $2.99.
“Stone Ridge Creamery tart frozen yogurt is not only refreshingly sweet
and subtly tart, but it maintains its true yogurt flavor and texture,
unlike many traditional frozen yogurts,” said Adam Graham, Stone Ridge
Creamery brand manager. “If you’re looking for a better-for-you treat,
tart frozen yogurt is fat-free, is made with real fruit and contains
live and active cultures, which have inherent benefits for digestive
Culinary Circle Ice Cream Desserts
Circle brand of premium food lovers’ foods is introducing a new line of
ice cream desserts, allowing customers to bring a restaurant-quality
experience home with them at a fraction of the cost. Each Culinary
Circle ice cream dessert contains four unique layers: a bottom layer of
premium ice cream, topped by a layer of rich mousse, topped by a
decadent sauce and finished off with a layer of confectionary pieces.
Culinary Circle ice cream desserts are currently available in six
flavors: Caramel Pecan Praline, Cherry Chocolate Amore, Chocolate
Truffle Gooey Fudge Brownie, Midnight Mint, Peanut Butter Passion and
The desserts feature a first-of-its-kind packaging system that provides
for easy serving. Each package contains two desserts or the equivalent
of four servings for approximately $4.49.
“With its new ice cream desserts, Culinary Circle remains at the
forefront of several trends influenced by consumers’ desire for speed,
empowerment, choice, simplicity and practicality,” said Chad Terrell,
Culinary Circle brand manager. “Consumers today are seeking new at-home
dining solutions to fit shrinking budgets and busy lifestyles, yet they
are not willing to give up the innovative new flavors and ingredient
combinations that they have learned to enjoy while dining out.”
Stone Ridge Creamery Ice Cream
SUPERVALU’s popular Stone
Ridge Creamery brand is formally unveiling a new logo and identity that
better reflects the brand’s premium taste, high-quality ingredients and
broad assortment of ice creams, sherbets and frozen treats that range
from classic favorites to the latest flavor trends. Stone Ridge
Creamery’s new brand identity features a nostalgic look reminiscent of
traditional ice cream parlors.
A favorite among customers at several SUPERVALU banners, the Stone Ridge
Creamery brand is new to shoppers at Jewel-Osco stores in Illinois,
Shaw’s/Star Market stores in New England and Acme stores in the
At a time when price and flavor are paramount to the customer
experience, Stone Ridge Creamery offers high-quality ice cream with
natural ingredients at a price 10 to 15 percent lower than comparable
premium national brands. Each batch of ice cream is churned to creamy
perfection, and is tested for quality and consistency to ensure that
customers are getting the ice cream they love to eat.
In addition to the four new tart frozen yogurts, the Stone Ridge
Creamery brand includes 40 flavors of ice creams, sherbets and frozen
treats. Offerings range from traditional classics like vanilla,
chocolate, butter pecan, strawberry and mint chocolate chip to
exclusive-recipe flavors such as Blueberry Cobbler, Peanut Butter Swirl,
Black Raspberry Chip and Caramel Waffle Cone. Stone Ridge Creamery ice
creams are available in full-fat, light and 100-calorie options to
satisfy the craving of every family member. Assortments will adapt
yearly based on top flavor trends.
Americans Love Eating Ice Cream
Following are a few fun ice cream facts:
According to the U.S. Department of Agriculture, more than 1.5 billion
gallons of ice cream were produced in 2007 — serving more than 90
percent of U.S. households.
Eight percent of the milk produced in 2007 was used to make ice cream
and other frozen dairy products, according to the International Dairy
The most popular ice cream flavors among Americans based on sales are
vanilla, chocolate, butter pecan, strawberry and mint chocolate chip,
according to the NPD Group’s National Eating Trends Services.
About SUPERVALU INC.
SUPERVALU INC. is one of the largest companies in the U.S. grocery
channel with estimated annual sales of $43 billion. SUPERVALU holds
leading market share positions across the United States with its
approximately 2,500 retail grocery locations, including nearly 900
in-store pharmacies. Through the company’s nationwide supply chain
network, SUPERVALU provides distribution and related logistics support
services to more than 2,500 independent retailers across the country.
SUPERVALU has approximately 180,000 employees. For more information
about SUPERVALU, visit www.supervalu.com.
Source: SUPERVALU INC.
Susie Bell, 952-828-4356
Lindsey Rose, 612-375-8516