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|SUPERVALU(R) Stores Aim for Quality and Value with New Buck Range(TM) Light Beer|
MINNEAPOLIS, Feb 08, 2011 (BUSINESS WIRE) --
SUPERVALU(R) (NYSE: SVU) recently launched Buck Range(TM) Light, their new high quality, low price private brand beer. Whether it's hunting, fishing or kicking back to watch the game, this premium American lager tastes great, yet won't break the bank. A 12-pack of Buck Range Light is available on average for only $5.99 in most markets.
"SUPERVALU's goal in creating a new private brand beer is to provide customers a fair, low price option with the same great taste as leading national brands," said Trent McKinster, director of beer for SUPERVALU. "Consumers can find Buck Range Light at many SUPERVALU retailers including ALBERTSONS, JEWEL-OSCO, CUB FOODS, FARM FRESH and ALBERTSONS EXPRESS and JEWEL EXPRESS Fuel Centers."
Buck Range Light is a leap for SUPERVALU Stores into the value beer category. A move made to bring our customers the type of products they are seeking. SUPERVALU continues to offer a full-line of private brand above brand premium beers including: RJ King Wingwalker(R) (Craft beer), Metolius(R) (Craft beer), Gouden Haven(R) (Import beer) and San Lucas(R) (Import beer).
Buck Range Light is just another example of efforts made by SUPERVALU to provide their customers with quality products at a low-cost. SUPERVALU continues to look at expanding Buck Range Light's distribution into additional markets.
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