EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Feb. 29, 2012--
SUPERVALU® (NYSE: SVU) today announced the launch of a
custom-built mobile application that gives customers the tools they need
to be efficient while shopping our stores. The company tested the mobile
app at its Cub Food stores this past November 2011, and formally
launched the app to the rest of the company’s traditional banners during
the month of February 2012.
“As our customers continue to be crunched for time, this new app and its
capabilities allow for a more hassle-free shopping experience,” said Kat
Kozitza, SUPERVALU’s director of digital and social media. “Customers of
our 1,100 retail locations can now find a store close to them, view the
current weekly ad and manage a shopping list all from their mobile
One of the unique features to the app is its synchronization with the
banner web sites. The shopping list is synchronized with the web site in
real time so a member of the family can update the list from home while
another is shopping.
The mobile application is available for use on all Apple® iOS devices
(iPhone®, iPad® and iPod Touch®) and Android™ devices (phones and
tablets). It is now available in the Apple App Store™ and the Android
Market. The mobile application is also available in the Amazon® Android
Market as well.
SUPERVALU operates under nine retail brands including: Acme®,
Albertsons®, Cub Foods®, Farm Fresh®,
Shaw’s/Star Market™, Shop ‘n Save® and Shoppers Food &
About SUPERVALU INC.
SUPERVALU INC. is one of the largest
companies in the U.S. grocery channel with annual sales of approximately
$37 billion. SUPERVALU serves customers across the United States through
a network of approximately 4,300 stores composed of 1,104 traditional
retail stores, including 798 in-store pharmacies; 1,309 hard-discount
stores, of which 922 are operated by licensee owners; and 1,900
independent stores serviced primarily by the company's traditional food
distribution business. SUPERVALU has approximately 135,000 employees.
For more information about SUPERVALU, visit www.supervalu.com.
Source: SUPERVALU INC.
Mike Siemienas, 952-828-4245
us on Twitter at www.twitter.com/supervaluPR