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SUPERVALU Announces Leadership Change at FARM FRESH

MINNEAPOLIS--(BUSINESS WIRE)--Sep. 10, 2012-- SUPERVALU INC. (NYSE: SVU) today announced that Bill Parker has been named the interim president of FARM FRESH® Food & Pharmacy, a 43- store division in the Virginia Beach/Norfolk, Va. market. Parker, FARM FRESH’S current senior vice present of merchandising, will replace Gaelo de la Fuente who became the company’s president in April 2010 and is leaving the company to pursue other interests. Parker will assume the new role on September 15.

“Gaelo has been a solid leader who has made several contributions to FARM FRESH’S success, and we wish him well,” said Kevin Holt, president of SUPERVALU Retail. “We are fortunate to have someone with Bill’s extensive operation and merchandising experience that will be able to keep the business moving forward as we look to identify a replacement at FARM FRESH.”

Parker brings over 35 years of experience in the grocery industry to this expanded role. He has been with FARM FRESH for 14 years, holding director, vice president and senior vice president roles in both operations and merchandising over that time. Prior to that, Parker worked at the ALBERTSONS Florida division as a district sales manager and store director for 21 years.

SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $35 billion. SUPERVALU serves customers across the United States through a network of approximately 4,400 stores composed of 1,101 traditional retail stores, including 798 in-store pharmacies; 1,336 hard discount stores, of which 939 are operated by licensee owners; and 1,950 independent stores serviced primarily by the Company's food distribution business. SUPERVALU has approximately 130,000 employees. For more information about SUPERVALU visit

About FARM FRESH Food & Pharmacy
FARM FRESH Food & Pharmacy, part of the nationwide SUPERVALU® INC. (NYSE: SVU) family of grocery stores, operates 43 stores in Hampton Roads, Richmond, Virginia, and Elizabeth City, North Carolina. FARM FRESH also operates a free-standing pharmacy located inside Children's Hospital of The King's Daughters. Formed in 1957 as a neighborhood grocery store with world class service, today, FARM FRESH is recognized as the premier grocer in the Hampton Roads-area. FARM FRESH prides itself on providing its customers with competitively-priced products, clean stores, one-stop shopping services, and a large selection of quality national and regional brands. For more information about FARM FRESH visit:


National and Trade Media Contact
Mike Siemienas, National Media Relations Manager
FARM FRESH Media Contact:
Steve Sylven, External Communications Manager