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Wish Big Win Big This Holiday Season at JEWEL-OSCO(R)

Shoppers can collect game pieces to win their share of over $30 million in prizes and money-saving offers

ITASCA, Ill., Oct 27, 2011 (BUSINESS WIRE) -- Beginning today, JEWEL-OSCO shoppers may come home with more than just turkey and yams after their holiday shopping trip. During the retailer's Wish Big Win Big Holiday Giveaway Collect & Win Game, customers can collect game pieces for a chance to win their share of more than $30 million in prizes and money-saving offers, including two $250,000 cash prizes. Customers can earn game pieces through Feb. 1, 2012, while supplies last.

"Creating a great experience for shoppers who come to our stores is what drives us, and the Wish Big Win Big Holiday Giveaway gives our customers a chance to win some incredible prizes," said JEWEL-OSCO President Brian Huff. "We see this program as an opportunity to thank our current customers and attract new shoppers, while driving sales and creating a fun atmosphere for everyone."

Customers can earn a game piece with qualifying purchases each time they shop and can earn additional game pieces by purchasing participating bonus products in the store. Special game boards will also be available so customers can keep track of how close they are to winning a prize. In addition to the collect and win prizes, there will be millions of instant prizes and in-store discounts awarded.

For more information about the Wish Big Win Big Holiday Giveaway Collect & Win Game, customers can connect with JEWEL-OSCO on Facebook at There is no purchase necessary to play or win, and customers can find the full official game rules at

JEWEL-OSCO, a SUPERVALU company, operates 181 stores in Illinois, Iowa and Northwest Indiana. With a market-leading position in Chicago, JEWEL-OSCO stores offer consumers the convenience of combined grocery and pharmacy retail services. Originally established in 1899, the company and its associates remain committed to the communities they serve. For more information about JEWEL-OSCO, please visit or


Karen May, 630-948-6211