“Sales 4 All Seasons” event to feature educational sessions,
demonstrations and exhibits that provide retailers with innovative
merchandising ideas, insights, trends & best practices
EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Aug. 11, 2014--
SUPERVALU INC. (NYSE: SVU), one of the nation’s leading grocery
distributors, will welcome more than 3,900 grocery industry
professionals to St. Paul, Minn. this week for the company’s first-ever
national sales expo, a three-day trade event. The expo will feature more
than 20 educational sessions and over 330 expo booths, providing
independent grocery retailers from over 1,250 stores the opportunity to
gain valuable insights, innovative merchandising ideas and best-in-class
grocery retail solutions from industry experts.
The expo, themed Sales
4 All Seasons, begins Tuesday, Aug. 12, and runs through
Thursday, Aug. 14. The event will be held at the RiverCentre convention
center located at 175 Kellogg Blvd. in downtown St. Paul.
“We are thrilled to invite many of the grocery retail industry’s finest
to our inaugural national sales expo,” said Janel Haugarth, SUPERVALU
executive vice president and president, independent business and supply
chain services. “The Sales 4 All Seasons event was created
specifically for our independent grocery retailers. Along with
unprecedented opportunities to network and share best practices with
their peers, the expo will offer our retailers a one-stop resource to
drive sales, build loyalty and grow their businesses.”
Sales 4 All Seasons will be the company’s largest, most
comprehensive selling expo to date and will feature 330-plus vendor
booths staffed by category experts on everything from fresh produce,
meat and seafood to center store, frozen, bakery and deli. Seasonal
merchandise offerings, consumer packaged goods suppliers and service
providers from across the country will offer diverse solutions for
SUPERVALU’s expansive independent retailer base. Expo guests will also
have exclusive access to new products and SUPERVALU’s innovative private
brand lines, as well as limited-time promotional buying opportunities.
In addition to a chance to join their peers to discuss the state of
grocery retail and what lies ahead for the industry, expo visitors will
have the opportunity to attend some of the more than 20 educational
sessions during the Sales 4 All Seasons “Education Day” on
Tuesday, Aug. 12. Sessions will explore a range of diverse, on-trend
topics — such as how to drive sales through gluten-free products and
smarter snacking options, and the impact of new technologies on the
Headlining the expo’s Education Day is keynote speaker and best-selling
author, Jason Dorsey. Known as The Gen Y Guy®, Dorsey wrote his first
best-selling book at 18 and has been featured on 60 Minutes,
20/20, The Today Show, The View, The Early Show and more. Dorsey
will deliver unique insights and research on millennial shoppers, an
increasingly important and unique demographic in grocery retailing.
Adding to the Sales 4 All Seasons experience, SUPERVALU has also
launched a mobile app to assist attendees as they navigate the
convention hall. The SUPERVALU Expo app, which is available for all iOS
and Android-compatible devices, will provide an easy-to-use event map, a
schedule of educational sessions and activities, articles related to
topics discussed throughout the event and more.
Additionally, SUPERVALU will announce the winners of its 2014 Master
Marketer Competition on Wednesday, Aug. 13, at 7 p.m. The competition
recognizes and celebrates the top marketing campaigns led by the
company’s independent retailers across the country.
“The Sales 4 All Season expo is not only an excellent opportunity
to come together and share the latest innovations in grocery retailing,
it is also a chance to acknowledge and commend the industry’s best work
from the past year,” said Haugarth. “The Master Marketer Competition is
a way to acknowledge the exemplary work of our independent retailers,
who go above and beyond each day to grow their business.”
A full agenda and details for SUPERVALU’s Sales 4 All Season expo
can be found by visiting www.Sales4AllSeasons.com.
To learn more about SUPERVALU INC., visit www.SUPERVALU.com.
About SUPERVALU INC.
SUPERVALU INC. is one of the largest
grocery wholesalers and retailers in the U.S. with annual sales of
approximately $17 billion. SUPERVALU serves customers across the United
States through a network of 3,320 stores composed of 1,805 independent
stores serviced primarily by the Company’s food distribution business,
1,325 Save-A-Lot stores, of which 931 are operated by licensee owners;
and 190 traditional retail grocery stores (store counts as of June 14,
2014). Headquartered in Minnesota, SUPERVALU has approximately 35,000
employees. For more information about SUPERVALU visit www.supervalu.com.
Source: SUPERVALU INC.
Luke Friedrich, 952-903-1657
Bob Ringer, 612-375-8548