MINNEAPOLIS--(BUSINESS WIRE)--Aug. 5, 2015--
In keeping with its commitment to make it easier for families to live
well and within their budgets, the Wild Harvest® brand, part
of the SUPERVALU family of private brands, today announced plans to make
100 percent of its shell eggs cage-free by year end.
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Wild Harvest plans to make all shell eggs cage-free by year end (Photo: Business Wire)
“The Wild Harvest brand is focused on providing consumers with
affordable, organic and free-from products sourced from farmers,
ranchers and suppliers dedicated to environmentally and socially
conscious practices,” said David Young, SUPERVALU’s vice president of
private brands. “Our decision to move toward exclusively cage-free eggs
is just one more way we are expanding that commitment.”
The Wild Harvest brand annually sells more than 38 million eggs under 12
different product varieties or SKUs. Earlier this year, the brand
introduced a new 18-count cage-free egg, as well as a free-range,
Non–GMO Project-verified 12-count egg product.
Wild Harvest products are available at SUPERVALU retail banners,
including CUB® Foods, FARM FRESH® FOOD & PHARMACY,
HORNBACHER’S®, SHOP ‘N SAVE® and SHOPPERS FOOD &
PHARMACY®, as well as independent grocery retailers
For further information and to find a local retailer carrying Wild
Harvest products, visit www.mywildharvest.com
or connect on Facebook at www.Facebook.com/WildHarvest.
About Wild Harvest®
Launched in 2008, the
Wild Harvest® brand is part of the SUPERVALU family of
brands. Wild Harvest® now offers more than 300 products free
from more than 100 undesirable ingredients that many consumers don’t
want, as well as many organic items that have earned the USDA’s strict
organic certification. Look for the USDA organic seal displayed on all
Wild Harvest® organic items. Wild Harvest®
products come from farmers, ranchers and suppliers that are dedicated to
producing high-quality, free-from foods. For more information, visit www.mywildharvest.com.
About SUPERVALU INC.
SUPERVALU INC. (NYSE: SVU) is one of
the largest grocery wholesalers and retailers in the United States with
annual sales of approximately $18 billion. SUPERVALU serves customers
across the United States through a network of 3,597 stores composed of
1,857 stores serviced primarily by the Company’s food distribution
business; 1,335 Save-A-Lot stores, of which 902 are operated by licensee
owners; and 197 traditional retail grocery stores (store counts as of
June 20, 2015). Headquartered in Minnesota, SUPERVALU has approximately
40,000 employees. For more information about SUPERVALU, visit www.supervalu.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150805006499/en/
Source: SUPERVALU INC.
Luke Friedrich, 952-232-9674